Greenin - Brand Identity

Greenin is a brand of fertilizers for household plants and gardening.
The brand aims to bring fertilizers to the contemporary context of raising awareness about the problems of mass production in agribusiness and the materials of harmful origin produced by it.
Based on this problem, the brand works on a concept of proximity, seeking a younger and more urban audience. Green, inside, is the concept that permeates the brand and names it. Elements of illustration and complementary colors work in the composition of the brand.