Inka Sustainable Lifestyle Boutique

About Inka

Inka is a sustainable lifestyle boutique based in Portsmouth, England. Its main focus is to find beautiful products that have been created as sustainably and ethically as possible.

Mission

To be among the best businesses that promote sustainability, raise awareness and help reduce carbon footprint through sourcing local products from independent suppliers.

Ambition

To create a trusted and caring brand with a playful personality that sustains an ethical and 'guilt-free' shopping experience.

Design

The design development for the brand identity is modern and minimal and uses textures in nature as its main inspiration. The master logo embodies cheeky curves and contrast with a subtle flick in the ‘K’ inspired by the sea. The symbol forms the letters of the brand name and the minimalist nature allows it to sit in a modern and sustainable aesthetic. I then paired natural materials with warming yellows, pinks and oranges to create a young and vibrant brand image.