Reuben's × Rudy's Collab - Good Hair Day Beer

Rudy’s Barbershop celebrated their 25th Anniversary in some unconventional ways. In celebration of a good buzz, they partnered with Reuben’s Brews to make a summer brew. A portion of the proceeds went to benefit Equal Rights WA.

I partnered with Reuben's and Rudy's to reflect both brand voices. Unifying the two by making Reuben's signature 'R' with a flowing hair texture as the subtle nod to Rudy's.