Pledge - App Notifications/Nudges

Pledge is a productivity app that is on a mission to help people achieve their goals by using money as a motivator.

Pledge users can download the application for free but only pay for the product when they fail to meet their goal, thereby deploying a loss-aversion pricing model.

App Notifications were designed as 'nudges' - to lightly induce action to the user to complete his/her goal.

The app is currently in beta-testing. As always, your feedback is welcome!