Tesla 2020 Roadster Landing Page Concept

A concept design for the Telsa Roadster. The focus of this design was to allow the car to be the "hero" throughout the entirety of the landing page.

As a result, I opted for minimal text, drawing attention primarily to the top line numbers (i.e. acceleration, top speed, and range). Where extended text was used, was in situations where the consumer may require additional education on some of the unique aspects of Tesla's cars (namely range as an electric vehicle, and also autopilot).

I opted for a dark theme as research suggested the target market for the Roadster skewed to males, aged over 45 with an above-average income. The darker theme speaks to this audience and themes of sophistication, performance, and rarity.