Zewa Mummies
This challenge focusses on a new benefit for Zewa paper towels: superior hygiene.
The idea is that Zewa paper towel has got you covered 100% in terms of your health, literally!
The inspiration is humorous, there is a man with his cat, wrapped from top to bottom with paper, like a mummy. While the paper is so absorbent and soft to touch, it is also so resilient when in contact with any surface, it does not dissolve even when you use it wet.
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