Wavepulse Acoustics Identity Guide

Portion of a single A4 page Identity Guide in progress. Trying to fit all the information I would like onto a single page is proving challenging, but satisfying. This is the top half, focusing on the logo breakdown.

Whole incomplete page for context http://drp.ly/LOGaj

I could go to more pages, but my focus is to provide each client with at least a basic 'Dummies Guide' PDF guide. So each client gets this A4 guide without question, they can them pay more for a more detailed guide if needed. Focusing on the common sense stuff that some clients don't see.

It's a neat way to also show the client, at a glance, the level of detail that goes into a logo, the spacing, the alignment, proportions etc. Rather than just a slam dunk of text and imagery in a seamlessly random manor.

So enough details to prove interesting, such as this breakdown, then what not to do with your logo, like squish, recolour, resize etc.

More by Smithographic – Logo Designer & Digital Design Studio.

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