Fieldhaus Branding

Here's a look at a recent client: Fieldhaus. I worked with them to establish a new name for the brand, a new visual identity and website!

Fieldhaus is run by husband and wife team Carrie and Josh Hatfield. So the name Fieldhaus was taken from their name plus "haus."

This lends itself to what's called "brand play," where people who use them to design their homes could say that they have a "Fieldhaus."

Swipe right to see the mark and lockup!

The logotype is some custom type I created and the mark is a simple monogram of F and H.