Totem Strength Animated

"Unleash the Beast"

This week, I take a look back at a favorite brand, Totem Strength. Back in 2018, I teamed up with Totem owner & trainer, Trent Michels, to build an identity for a band of remote, yet passionate athletes. Pulling inspiration from the Tlingit and Haida artwork of the American Northwest, we created an icon that was reminiscent of an eagle atop a totem pole, a design that felt novel, yet simple and bold.

See the full project: https://trevorkinkadedesign.com/work/totem-strength/

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