Lifthope charity brand identity

Lifthope is a charity company, they want to help struggling people in the third world not only by food and donations but also by lifting their spirits, thus lifting their hopes and dreams.
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I am a big believer in the power of branding (along with storytelling) on spreading a message better to reach a much wider audience.
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Now coming to the logo,
The concept was inspired by the idea of a person carrying hope on his head like they carry clay pots in those parts of the world.
hope is symbolized by a straight line in the logo because a straight line can go to infinitely when stretched left or right, just like hope, it’s infinite 🙂

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