Elite Flooring - Brand Identity

An exciting rebranding project for one of the latest clients (which is still in progress) working on various deliverables such as logo mark design, brochure, product handouts, website, stationery.

Concept of logo mark:
Triangles
Triangles are know as the strongest geometric shape. The reason for using triangles is to show bold - strong, but at the same time, Elite. Triangles are also considered to come under Elite Class. Say Diamond, Pyramid, Gem or consider any triangular element. There are three triangles, which balances and completes the logo (triangle being three sided)

Chamfered edges
To create chamfered edges, you need to have skill and high level of craftsmanship. That's the reason why the edges of the logo are kept chamfered, it is in order to embrace the logo and portray that, we as a company, believe and deliver precision and skilled craftsmanship.

Abstract
The abstract pattern leaves a creative mindset forming a pattern.

Let me know what you guys think! 😊