Museum MoAD Website Redesign

I just like to highlight that for our research; we had 5 user interviews. And part of our users says that in this difficult quarantine time, they struggle to find online content and entertainment that spurs inspiration and feeds their curiosity about the world, cultures, art, and history.

Also, we did a survey. Our data consist of 20 questions and 50 answers. 85% of survey respondents visit museums' websites to learn about exhibits and events. 80% haven't visited museums' websites during COVID. 75% have never used AR/VR in museums or on the museum website.

Our competitor's analysis shows us that, unfortunately, SFMOMA, De Young Museum, San Jose Museum of art didn’t use any tech virtual inspiration features on the websites. Actually, we understand that all this type of content it’s so expensive for the museum. But it’s an interesting design challenge for us focused on the online experience, and help MoAD to be such a modern online museum.