Personas for a climate change platform

Sustainability is a topic that is very close to our hearts, at LB*. In the past year, we've had the chance to work with the Environment European Agency to co-create a concept to help people better understand climate change.

Here is a snippet of 2 personas we created after thorough user research with over 500 surveys and 32 interviews.

Learn more about how we utilised the power of these personas to create a concept in our case study.

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