RealStaq Brand Guide

This is a brand guide that we developed for our client, RealStaq. We conducted several stakeholder interviews where we asked each one to describe personality traits of their company.

We asked questions such as "Is RealStaq a man or a woman? How did you meet Mr. Staq? What was he wearing?"

The goal was to personify the company using the conscious reasoning of subconscious feelings that the stakeholders individually and collectively felt.

This resulted in a sophisticated, mainly masculine yet also creative personality which was captured in both the imagery, colors and typography of the brand.

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