Sprott Shaw College - Character Illustrations

Working with Karacters DDB, I created a series of seven broadcast spots and over 100 unique illustrations for Sprott Shaw College. The college underwent a huge transition in 2012; a name change, a full rebrand, a website relaunch, and the update of their iconic jingle known across British Columbia for almost 20 years.

Sprott Shaw College offers flexible programs for students with busy schedules and they have a great track record of graduates working in industry. It was important for us to build on that foundation and help potential students discover just how much the school has accomplished over the past 100 years.

The Sprott Shaw College logo is a compass; a series of needles pointing in different directions that serves as a metaphor of the school enabling students to find their way. Early in the project I developed the logo into four distinct visual environments to represent each of the four main career groups at the college. Continuing to use the Sprott Shaw "compass" shapes, I created characters for each of their programs. Eventually there were over 100 unique illustrations that went into creating two "career" videos and four closed-captioning promos of varied lengths. Everything aired in Canada on Global Television, CTV, and Shaw networks starting in December 2012.

Full case study at: http://www.toddsmith.tv/sprott-shaw-college