SilverOak 2

The project called for an entirely new design system that was functional in modularity and utility but elevated in creativity and craft.

 One element that inspired our approach was the juxtaposition between their Napa Valley and Alexander Valley facilities. Napa Valley has a more classical and traditional ambience while Alexander Valley was rebuilt with a contemporary feel in a modernized, sustainable facility.

We leaned into this duality with subtle cues in the design system. Serif and sans serif typography are paired purposefully in contrast with one another to provide emphasis as well as contribute to the feeling of the brand. The entire system leverages this concept of juxtaposition, from the way our layouts balance density and open space, to the stark differences in imagery with tight crops as well as scenic wide angles.

Checkout the full case study: https://basicagency.com/case-studies/silver-oak-winery-ecommerce-website