Sarap Dough Branding

Brand studies for Sarap Dough, a filipino-owned online pastry business selling cookies, pies, and more.

"Sarap" is the Filipino word for Delicious, and Sarap Dough is a play on words that roughly translates to: "It's delicious, though!" Kind of what you'd say if you were on a diet but still couldn't resist one of their super chewy, gooey cookies. Meh, life's short. Get that cookie!