Guideline & Branding - Lomme Mall (Shopping Center)

NEW CHARTER FOR THE CARREFOUR LOMME SHOPPING CENTRE

Modern and pop modules, in a range of chosen colours, which may vary according to seasons and events.

- A so-called "generic" module that elegantly dresses the centre thanks to a strong graphic identity but does not actually deliver a message. It is there to remind the strong elements of the centre: logo "Lomme que j'aime", number of shops, etc.
- A so-called "institutional" module that will provide precise information on the services or new products, but also on the different shops in the centre. An "informative" module, which deliberates on information messages: opening of a temporary shop, installation of a new sign, renovation of premises, etc. These three modules can work alone, as a duo or trio.

More details on my Behance !
https://www.behance.net/gallery/73101883/Guideline-Branding