Lille O Pirates - Catalogue

CATALOGUE LILLE Ô PIRATE - GAMES FOR HIRE FOR SMALL AND BIG CHILDREN

Lille Ô Pirates is a company that offers inflatable games as well as various other games, traditional or arcade, for individuals and professionals, for all types of events. Previously, the client based the graphic charter of its communication elements, catalogue and website on a colourful, "fun" design that should appeal to children.

However, the core target group represents adults, who order the games for professional events, and who are very often communicators, in charge of communications in town halls or for associations for example. This core target group is very well aware of current graphic trends, and it is urgent to offer them content that reflects these trends and to drop for good this "good-natured and festive" design, which, moreover, undermines the clarity of the products offered for sale.

More details on my Behance !
https://www.behance.net/gallery/73156707/Lille-O-Pirates-Catalogue