Lemon & Duke Brand Identity
Brand identity for Lemon & Duke. With the style and class of a Manhattan cocktail bar and the comfort and craic of an Irish pub, Lemon & Duke is a glimpse of New York City in the heart of Dublin.
The logo system includes an iconic sword to represent the original Duke of Grafton which is inspired by the history of the intersecting streets the bar gets its name from. This combined with colour palette, graphic elements, visual identity guidelines and typographic choices creates a consistent brand that is rolled out across signage, menus, social media, glassware and advertisements down to napkins and coasters.
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