Aircorn

HOW TO CONVEY THE VALUE OF A PRODUCT TO USERS?

aircorn is a BePopcorn company brand imagined during the InnovationByDesign Challenge, aimed at giving a new image of popcorn. Blown with warm air, colours and shimmering flavours; it was then to create a communication object to promote the product while revealing its main assets.

Naming, packaging and graphic design converge towards a conceptual prototype articulated around the theme of air in order to offer a new taste and sensory experience to future users.