RPC Nothern Web design concept

Development of positioning and web design architecture, visual identification system for a company specializing in food production - fish and seafood.

Design concept uses light pastel shades that emphasize the texture of the sea and the essence of fishing in the open ocean.

Design is structured, all elements, and inscriptions, images, illustrations are subject to the same system. Pastel blue and stylized wave elements frame the edges, delineating the contours.

The products are inscribed in the composition with a bright spot of color, enlivening the design and emphasizing the essence of the product. Original illustrations are built into the overall visual system.