Yoga30 Logo Concept - Unused

Unused logo concept for an online service that provides subscribers full access to a range of yoga classes. Creating a mark this simple allows us to create a brand that appeals to men and women, young and old, but stands apart from the spiritual and feminine type of logo most yoga studios currently have. In addition to the tradition Ohm symbol, this mark pulled inspiration from the sporting event icons designed for the Olympic games. This allows us to position the brand as sporty, athletic, and energetic.