Summer Concerts - Social Marketing Share Campaign

Live Nation wanted something super sticky that users were not only able to personalize, but also able to share via social media with friends and other concert-goers. And all this engagement and interaction had to be fun while taking place within a 45-second window to minimize drop off.

So our team created a distinctive experience that quickly captures attention and effortlessly pulls a user into a short journey and bursts of enjoyable interaction. Concise messaging and regional options are provided to pull a user through a messaging matrix and personalized experience for selecting concerts of interest in order to ultimately conclude with an individual concert calendar.