B&O Craft - Personalized Customer Experience

Bang & Olufsen is known for their high-end audio products and innovative design prowess. With the “B&O Craft” concept, the customer is provided the opportunity to partake in that design process by crafting their own bespoke set of H9 headphones. This tool is intended to create a more personalized connection with the B&O brand and lead to higher engagement. The sneaker and automotive industries have experienced extensive suc cess with such tools. B&O Craft brings these ideas to hi-fi.