What's Your Arrow?

Hardcover book, 2019.
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Pelotonia’s “What’s Your Arrow?” campaign was launched in 2019 to highlight the stories, diversity, and shared experience of our community. Using Pelotonia’s iconic arrow shape as the template, supporters of all ages were invited to submit their designs—the arrows we received showcased stories of triumph, loss, survivorship, gratitude, empowerment, and hope. Together, they represent Pelotonia’s shared commitment to change the world by accelerating innovative cancer research.