Diving Dumplings Print Applications
We were hired by a Toronto-based digital restaurant to create a brand identity, print and digital applications for their launch. The inspiration for the identity came from the story of the semi-historical Chinese monk, Budai, who allegedly lived in 10th century China.
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A simple half-fold take-out menu was designed to give to customers with their orders but also to be distributed to buildings in the delivery zone. From time to time various coupons are sent out with limited time offers to promote new products, to increase orders and to reward loyal customers.