Fresh kiss

Fresh Kiss (Légèreté) - (translated from French "Lightness") is a brand of low-calorie vegetable chips for connoisseurs of exquisite delicacies. The naming was based on a play on words “French / fresh kiss. "

The main visual metaphor used in the packaging design is a vegetable kiss. The lip shape was created from chopped vegetables, which are part of the line: carrots, peppers and potatoes.