Embrace

Wrapping up one of the most rewarding projects I've ever been a part of. Updated visual identity, iconography and illustrations, marketing/print collateral, copywriting, custom code integrated into WordPress for easy edits—a truly all-encompassing endeavor.

We set out to make sure potential families were able to get a better feel for what being part of the Embrace community is like, that logistics were more straightforward, events were easier to share, and that the donation CTA was more obvious. Site visitors now know what Embrace is, who runs it, what to expect, and how to get involved.

I was able to