EG Bank Mint Product for Youth Concept

In this project I worked closely with team member Nada Maghraby "(https://www.behance.net/maghrabii)" on conceptualizing this design. it was fun and exciting.

Nada Had a high sense for graphical artwork while I worked with her on the Structure and other visual elements. We appreciated how EG bank branding team built a culture around their bank MINT product, which is targeting youth. hence we heavily depended on it's graphical elements.

Merging the brand graphical elements such as the graffiti or drawing give each page a unique identity while maintaining similar structure across the products pages.

Eventually we ended up with a seamless flowing designs that complements the brand and the usage of big spaces was a chance we wanted to take and we liked how it works out.

Full Project: https://minaaboud.com/eg-bank This was at 2016 - just diggin up past work :)