Tradeshow Booth

client: IROCK Crushers

IROCK wanted to be the talk of the show during the industry's biggest event. CONEXPO only arrives every three years in Las Vegas. Everyone wants to make a big splash.

Fresh off a rebrand, IROCK was anxious to showcase their new logo alongside stunning new photography of their equipment in action.

They spared no expense with a two-level booth full of illuminated panels and an LED video display. Meetings were scheduled in both upper level lounges throughout the week. Visitors were jokingly warned of vertigo as they ascended the staircases and looked upward. Donning each ceiling panel were aerial drone photos looking directly down from the sky, creating perplexing vantage points as one looked upward in the booth. The IROCK team never intended to talk much about the actual booth with customers, but praised the inverted ceiling vistas for sparking lots of great icebreakers for booth visitors.