Bikeshed logo concept

BikeShed is An educational and discovery platform that helps people who have no clue about cycling to get into the sport.

It’s also for intermediates and advanced cyclists, to get further tips and knowledge without any “cycle snobbery”. Along with beginners’ guides there’ll be detailed and technical – but friendly and accessible – articles for the ones who search for them. Whatever level our users are starting from, we’ll empower and elevate them to the next one.

Our target audience is male, aged 25-45 and probably overweight.Still, they'll need a helmet, gloves, shoes and pedals, plus information/inspiration to get on the road.