Greeting Card illustration

The greeting card industry is a $7 billion industry, with about $1.6 billion coming from the holiday market. Many people now are celebrating secular holidays or do not observe Christmas within a religious context. I decided to illustrate the traditional carol 'The 12 Days of Christmas' in a series of Christmas cards. This solves the problem of wanting to send a greeting card to someone who possibly doesn't observe Christmas religiously or is tired of the traditional cute imagery often associated with Christmas.