Jordan Brand: The Last Dance — Brand Identity
The concept is based on an advertising opportunism and linked to the release on screens of the series ''The Last Dance'' on 08/19/2020, telling Michael Jordan and the Chicago Bulls’ dynasty in the 90’s. During its broadcast, I immediately wondered why the brand Jordan had not taken advantage of the event to release a capsule collection with some merchandising products. So I imagined a logo and a line of products surfing on the wave of the television phenomenon, as well as a poster campaign to ensure that the visibility would benefit the products as much as the series.