Coffee Coach - Logo + Wordmark

"Coffee Coach", a new business focused on educating baristas reached out and needed a new logo and wordmark. This was a super fun project to work on as I was given full creative liberty. They didn't have any guidance other than "we like your style, make it look cool".

Went back and forth on a number of concepts and sketches and finally landed on this, which I have to admit I'm very happy with how this turned out. Glad they let us take it in a different direction other than "coffee cup with steam and an apron".

Speaking of coffee I think it's time for my fourth cup.