Hyper personalisation martech SaaS service redesign

Hyperise is a revolutionary marketing tool - that helps hyper-personalise messaging across sales funnels, using hundreds of integrations with data sources, making ads, emails, posts, websites - personalised.

The service was already launched initially, but their goal was to uplift the tool visually and make the experience more simple, coherent and pleasant.

The personalisation image is a canvas, comprised of pictures, texts, user profile, logos and other elements data for which is automatically taken from about 60 integrated data sources to provide an ad with a more emotionally compelling message.

Together with the customer we surfaced the necessary features, created a concept, refined it and made it into a completely new look and feel for the interface. After implementation, with the new interface the tool won multiple product of the day awards on Product Hunt.