IceQueen | A french and elegant sorbet

Ice Queen is an elegant French sorbet brand made entirely of organic products. These high quality, gourmet and fruity tasting sorbets are iced according to the rules of the art. The name Ice Queen is a play on words between Ice cream and Queen. As the sorbet itself is good, beautiful and iconic, I associated this brand with a queen for its charisma, beauty, image and strength. The charisma of the brand, the beauty and quality of the products, the chic image of the brand and the strength to dominate on the market. Ice Queen has an extremely simple logo to bring out the sobriety, nobility and naturalness of the products, but very impactful at the level of the symbol in reference to the taste of the sorbets. The picto is the addition between several things. The first one is the sorbet with a simplified but iconic shape. The second one is the letter Q of Queen and the last one is the crown related to the name "Ice Queen" which means "Queen of the ice". The crown makes the sorbet shine and shows the elegance and grace of a royal figure. This pictogram exposes the uniqueness of the product and the charisma of the brand and therefore allows the brand to use it alone or with the typography, which is not at all inconvenient as it blends perfectly with the latter. Graphically effective, this crowned sorbet is versatile on any type of coloured or black background. I chose a soft pastel shade to admire. The pastel being in the air of time and showing a certain softness of the sorbets softens the strength of the logo. It allows to balance the whole and to have a wide range of colors. Moreover, we can establish a link between the pastel range and the sorbet colours, as they are natural, so the colours are less aggressive than when we add dyes. This forms a balanced, natural and elegant visual identity. ———————————————————— 🌐 My website : https://hurtikonn.wixsite.com/hurtikonngraphic