Papillon Preserves Branding

Papillon Preserves is a family-owned and operated artisanal pickling and preserves company.

Quality over quantity is their focus—all products are made in small batches, by hand. Even the labels are handmade. Every single pickle, pepper, and preserve is made with care and love. It's a true family operation.

With that in mind, a slow, meticulous, caring process was necessary to build a brand and logo to emphasize that tone and voice.

Pastel colours and a simple, familiar logo were the keys to a strong brand voice.

We built:
• Brand Identity
• Brand Voice
• Logo and alternates
• Brand Guidelines
• Digital and Print assets
• A stamp for kraft paper labels, just for fun