Meeting the Cropster Personas: Coffee Traders

Let’s continue with our next illustration of the Cropster persona series. This time, we’d like to introduce you to coffee traders. Their goal is to find the right buyers for all the great coffees that they have on offer. For this, they send hundreds of coffee samples each day and build long-term relationships with farmers and roasters all around the world. Their warehouses are stocked with quality green coffee and as soon as they make a contract with a customer, they often also manage the logistics to make the coffee reach its final destination, the roastery.