Web UI / UX
client: Curry Supply
Curry Supply Co. custom builds rugged utility vehicles for the heavy industries of mining, construction, oil & gas, waste, agriculture and rail.
The new website had to boast toughness, allowing the matador red to guide the user's eye to the most imperative actions.
For a sleek UI modernized for mobile, the classic oval Curry logo was simplified, adding a new dimension to the brand. The script logo font was extracted, refined and showcased in the main nav bar. The original oval logo still remains in specific uses and applications across all media.