Web UI / UX

client: Austin Powder

It's not Austin Powers. It's Austin Powder. With a D. They blow sh¡t up with explosives. Mostly the Earth. Which pisses off liberals, and makes conservatives smirk. I got off topic...

Austin had a global issue. Much like most of the planet now does thanks to a random person who ate a bat in Wuhan. Off topic again, sorry...

Each region of the world Austin operates in had a completely different thing going on. Seven, maybe eight, completely different websites. They weren't even using their logos properly in some countries. Brand obnoxiousness.

Rebuilt with a global homepage, visitors use a simple map to narrow down their region. Select your continent and country, and boom, you're redirected to that country's proper Austin domain. Complete with the all the nifty ccTLD's (country code top level domain) like .ca, .au, .it, .uk, .fr, .es, .mx, .cz, .ar, .de, .ru, etc etc etc etc. But the most important part, all the sites now look like they belong together.

Fonts were tough. You'd think Helvetica would contain every single glyph required for nearly all languages. Luckily, there are some Neue imposter fonts for specific languages.

www.austinpowder.com

Jason Sausaman
Mkgt & Design Dir. @ ORRBITT Creative (biotech & pharma)
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