HEVAS Branding | Sustainable Sneaker Ecommerce Store

HEVAS is a brand I created for an online sustainable sneaker store concept project. The brand was named after Hevea, a rubber plant, and Canvas, an eco-friendly fabric.

With a focus on creating a brand that is modern, sleek and clean, I used a simple logotype composed of a geometric typeface. The custom twist in the letter "H" was inspired by the "tapping" process adopted for harvesting rubber, where a container is attached to the stem of a rubber tree.

Learn more about this project:
https://www.behance.net/gallery/98956679/HEVAS-Ecommerce-Mobile-Web-App-UI-Brand-Design