Web UI / UX

client: American Augers + Trencor

American Augers makes Earth boring machines. They also own Trencor, which makes surface trenching machines. They needed companion websites but separate brands, yet unified under one design aesthetic.

Augers create circular holes underground, so all of the UI icons & elements are circular with round edges.

Trenchers carve square / rectangular / trapezoidal ditches, so its UI icons & elements are square with sharp edges.

www.americanaugers.com

www.trencor.com

Jason Sausaman
Mkgt & Design Dir. @ ORRBITT Creative (biotech & pharma)
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