Welcome to your new home

Finally after one year, this can break out into the light.

One of my first tasks as a product designer on Sofia was to define the initial navigation scheme and apply the new brand to the home section.

One of the caveats here is that even though we are a health insurance product, but this first version needed to work for our beta testers, who didn't have the insurance product, only telemedicine, and in-person consultation.

Some of the things have changed with our learnings but is always fun to share the start of every story.

The illustrations are from our rockstar @yisman