A virtual stage to connect aspiring athletes around the world

This virtual competition was created because ski resorts faced increased challenges to host events due to unreliable weather (not enough snow). So rather than not having any events at all, the North Face hosted this virtual competition that provided a workaround for this issue. What started as a national campaign exploded on a global scale allowing talented athletes from remote locations or small resorts to compete against others.
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Check out https://niftic.agency/ for more!