Crumbs brewing Ad Campaign

This is a project that I did for Briefbox. The brief was for a fictional beer company in New Zealand that needed a simple, but eye-catching design. So my design thinking leads me to come up with the look and feel that of a loaf bread bag that you would find at a grocery store. Simple, bold, and delicious. The Ads copy is playing off on religious humor by turning Bread into Beer instead of Water into Wine.