ShopUp Rebrand

ShopUp is Bangladesh's leading full-stack B2B platform for small businesses. The bag has been removed completely from the previous logo and making the symbol independent on its own. The new wordmark is now sleek and has minimalistic forms, which makes it crucial to increase brand awareness and perception. The color palette has been updated as well to have a better contrast thus have improving accessibility.

As a growing company, it has expanded exponentially and started services on its own. As a result, the service logos are defined with a unique icon on top of ShopUp logo.

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