Counterpart menu
We were asked by Truffl to work with them on the re-brand of Counterpart, an all-day brunch and coffee shop in Echo Park serving delicious plant-based comfort food.
Counterpart’s brand identity blends Eastside LA urban coolness with an organic, homey neighborhood cafe feel. We used a simple black and white color palette and minimalistic layouts to counterbalance the colorful, vibrant restaurant space and menu items.