Ostar Motorsports - Identity Design

We love GI Joe just as much as the next guy, but when it came to developing Ostar Motorsports new identity special attention was given to the owner’s military background and the fact that their customer base was very familiar with the old mark. So, deviating from it too much would have created a disconnect between Ostar and their customers. We’re looking forward to seeing them roll out their new identity over the coming months. ⁣