Website for Altrüus on Awwwards

Hello guys!

I am stoked to present Altrüus, an experiential gifting platform that builds positive emotional experiences around brands. Having created Altrüus branding, platform and app, we've made a website to introduce it to the world.

The website is now on AWWWARDS 🏆 Check it out and cast your vote!

Altrüus is a fun, emotional and social way to send and receive gifts from both national retailers and the cool local shops and restaurants you love. During our collaboration, we nurtured Altrüus from its birth forming it into the product it is now.

Have a look at Altrüus Case Study to learn more about the product!

Goals Our goal was to create one global gifting platform and make the process more social and filled with emotion. The task was very challenging in terms of UX because we needed to draw people into the app and engage within that platform to move away from the transaction-focused business, which is what the gift card industry has historically been.

Approach To create the Altrüus website we applied the same visual style as with the app and platform. We based the color palette on the product's brand colors and created custom illustrations to represent each feature and benefit offered by Altrüus.

Results The product is already introduced to the US and Mexican markets with both English and Spanish languages supported. The platform has already shown very good metrics and it has allowed Altrüus to raise money and approach big clients. The app is already both in App Store and Google Play - we're going to tell you more about it soon so stay tuned!

Share your feedback, guys, and don't forget to vote! Eager to hear from you 😀

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